This 12 months, the Telugu movie business had excessive hopes for a powerful summer time with movies like The Raja Saab, Hari Hara Veera Mallu, Vishwambhara, Robinhood, Kingdom, Jack, and others. Whereas Raja Saab, HHVM, Kingdom, and Vishwambhara acquired postponed, others flopped badly.
The standard pleasure amongst audiences additionally went for a toss attributable to steady unhealthy movies. The extreme summer time warmth is making issues worse, and the continuing IPL season has taken a serious toll on field workplace collections. These three are the largest threats for Telugu films proper now.
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Nonetheless, there’s a powerful perception {that a} good film can pull crowds to theaters.
Final week, two movies — Odela 2 and Arjun S/O Vyjayanthi — had been launched. Nonetheless, each flopped badly on the field workplace. This week too, there’s little hope from Saranga Pani Jatakam.
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Solely Nani’s Hit 3, releasing on Might 1, is producing some anticipation. This movie can also be being seen as a key indicator of whether or not the IPL is really hurting the business.
The Hit franchise already has two profitable entries — Hit 1 and Hit 2 — which obtained a superb reception. Naturally, there’s some curiosity for Hit 3.
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The teaser and trailer for Hit 3 have hinted at a totally new aspect of Nani. Additionally recognized for his efficient promotional methods, Nani has began promotions early. He has even visited Mumbai and deliberate a 10-day promotional tour in North India. The goodwill of Nani can also be including to the excitement.
If Hit 3 doesn’t carry out nicely regardless of constructive phrase of mouth, then it can elevate severe questions. It might affirm that the IPL is certainly affecting theater footfalls.
In some ways, Hit 3 is extra than simply one other launch for Nani — it has develop into a litmus take a look at for the whole business.
If it succeeds, it might kickstart the belated summer time field workplace season. The end result of Hit 3 may affect producers’ methods and shift the general mindset inside the business.
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